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What we do

Intuitive web-based storytelling tool

Create beautifully flowing multimedia stories yourself and publish them seemlessly on your own domain in your own styling. Mix and match photography, video, audio, animation and words.

Full-service storytelling agency

Hire us to produce stories for you. We have the experience to create an online experience that showcases your narrative like you've never seen before.

High impact, easy to share

Stories are what connects us humans. The drive to share them is unstoppable! Our stories regularly travel the globe in an instant.


Our customers get an in-house Scrollytelling demonstration, plus a how-to conceptualising your multimedia story. Additional design and development is at your fingertips.


Martijn van Tol
Joost Baaij


Stimuleringsfonds voor de JournalistiekScrollytelling came into this world thanks to a grant from the Stimuleringsfonds voor de Journalistiek (Dutch). For this, we are eternally grateful. But it wasn't a case of cashing a check and rolling out some servers.

Online storytelling began in December 2012 with The New York Times' Show Fall. Dutch daily de Volkskrant immediately realised they needed to start doing these multimedia productions as well. They commissioned Martijn to create 'De chocolade raakt op' (We're running out of chocolate - converted to Scrollytelling format from the original). This went fine but they weren't too excited about the cost. That first production was hand-coded from nothing and many concepts had to be invented first. They wanted more of these, but only when Martijn created a generic tool to be continually reused.

This tool was christened Storyboard and the grant money, and most of Martijn's prime years, was poured into it. The tool was custom; and as can be the case when developing software, the parties weren't aligned on the direction and technical implementation proved insurmountable. The effort was finally scrapped and Martijn was forced to walk away empty-handed.

Luckily for him, us, and in fact the broader universe, someone tipped him the open source storytelling tool Pageflow. Being written in the programming language Ruby, a search was mounted to find a team of Ruby developers. This team (Space Babies - owned by Joost) was found and the rest is Internet history. Pageflow was adapted to fit with Martijn's aesthetics and idea for user experience. de Volkskrant invested additional funds to make it all happen. This is why we've granted them monopoly in the Dutch daily market (i.e. daily print newspapers); and this is why we're eternally grateful for them as well. Coincidentally, they are Scrollytelling's biggest user and can easily create multiple stories per day. Readers love the format and the popularity of the stories draws in a new audience, as Scrollytelling is not behind their paywall.

When Scrollytelling proved to be viable (and then some) it was turned into a startup company. From the get-go, our focus was with national brands with huge numbers of visitors. The absolute top end of the market. And we would give them world-class availability, speed, and continutally evaluate not only technical thingamajingies, but actively participate in curating the content as well. Currently, we have many more paying accounts and are proud to host enormous numbers of visitors seeing photos, text and especially videos without us having to break a sweat. We're sticking with our initial idea of only servicing the top end of the market.


We are ready for you hitting the big time. We make sure your stories keep being told, even if they're on the frontpage of The New York Times.

A customized account and theme are included, so you can create and publish an unlimited amount of stories. Each story carries your logo, fonts, dynamic social sharing, refers back to your homepage and the url shows your domain.

Key features:

  • Worldwide Content Delivery Network
  • Automatic Transcoding
  • 24/7 Uptime Monitoring
  • Encryption
  • Priority Support



  • 15 Stories
  • 1 TB Bandwidth
  • 250 GB Uploads
  • 1 Personalized Domain

We can also produce your unique story

Our subscription model is perfect for publishers who have many stories to tell to a global audience. If you would rather prefer a one-off project, we also offer the in-house production of your story. All features included in the subscription come with a one-off production as well.

How We Tell your unique Story


Story First

This is our Golden Rule. Together with you, we dig until we find the most compelling, evocative, most sharable story you have to tell. It is central to everything we do, and ensures the largest audience.



We make sure the story has your look and feel. We can use your logo, fonts, and any other graphical element to make your story all about you. We spend time to seemlessly integrate with your existing content.



We take the time to build a storyboard and go through the concept with you. We continuously edit and refine. We take great care to listen to feedback, and won't stop until you're 100% satisfied.

Project breakdown

The hours listed here are merely indicative. Every unique story is—ahem—unique, and often requires additional expertise to create. We can produce and direct photography, videography and audio narrative into a rich, coherent whole.


Design & Tech

It can't be stressed enough that every story is different, and we invite you to contact us to discuss options.

400 Stories



readers worldwide


Things we find important: being globally distributed, having full encryption, embracing standards, delivering your content with blazing speed, on many different devices for many different readers. We take care of all the gnarly aspects behind the scenes, allowing the story to be front and center.

Our software is built on top of the Open Source version of Pageflow. We are committed to giving back to the community, which is why we are active contributors, and have open sourced our software too.

Job Openings

Our stories are moving faster than we could have hoped for, which means we're hiring. We're not tickled by standard issue cover letters and resumes off a Word template. We're looking for content-driven people all walks of life. Do you work or play with online photography, video, text? Come talk to us!

Full time Software Developer

Skills: HTML5, Ruby, Node.js, React.js, Middleman.

Freelance photographer

Get in touch with us so we can add you to our pool of freelancers.

Freelance radio producer

Audio narrative is a big part of what we offer. Shout out if that's your thing too.